Introducing Whole Foods to Chile

As the Lead Researcher on this campaign, I learned about how Chilean populations in various cities like Santiago and Valparaíso view corporate grocery retailers. This helped my group tailor a shopping experience for Whole Foods that Chileans would appreciate. This included farmer's market style shopping, fresh ingredients, and buying from local growers, farmers, and fish mongers. (note: only the parts I worked on are displayed here in order to avoid taking credit for work I did not create)

December, 2024

Research and Implementation